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Cyber · AI · Digital intelligence

SEO, AEO & GEO visibility

Make expertise findable, understandable and citable by search engines and AI assistants.

Cyber Intelligence Embassy presents its expertise and publishes analyses. Requests for services or quotations go through Française du Numérique.

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Organising content on a planning wall Illustration · fictional scene

Modern visibility depends on technical quality, content structure, clear entities and demonstrable expertise. We work across the full path from indexation to a useful answer.

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What the assignment should give you

  1. 01Architecture aligned with real search intent
  2. 02Content that is clearer to people and machines
  3. 03Metrics connecting visibility to business outcomes

How the assignment works

How the assignment works

A short, explicit process adapted to the sensitivity of the situation.

  1. 01

    Scoping

    We define the decision to support, relevant assets, constraints, authorised sources and required confidentiality.

  2. 02

    Investigation

    Collection and analysis follow the agreed scope. Facts, hypotheses and areas of uncertainty remain clearly separated.

  3. 03

    Prioritisation

    Each finding is assessed by reliability, likely impact and the effort required to act.

  4. 04

    Delivery

    You receive a readable synthesis, useful evidence and a roadmap that can be put into practice.

Possible deliverables

Possible deliverables

  • SEO, SXO, AEO and GEO audit
  • Editorial architecture and internal linking
  • Structured data and discovery files
  • Measurement dashboard and improvement plan

Common situations

Common situations

  • Redesign, migration or visibility loss
  • Expertise that is poorly understood or positioned
  • Preparation for answer engines and AI assistants

Before the assignment

Frame a useful decision

Analysis starts from audience questions and the pages answering them. It then checks crawler access, entity coherence, quality of evidence, language versions and the journey after discovery.

Information to gather

  • Priority topics, audiences and regions
  • Reference pages and evidence of expertise
  • Search data and genuinely useful conversions

Decisions to prepare

  • Which topics deserve a dedicated page?
  • Which language versions are genuine equivalents?
  • How will discovery, citation and business outcomes be separated?
  • What evidence explains a crawl or indexing gap and who maintains the page?
  • Does the link contain personal information?
  • Which access supports monitoring?
  • Which ROI can be compared across creators?
  • What if a property is missing?
  • Does high ROAS prove profitability?
  • Does Google execute JavaScript?
  • Can one file control all AI visibility?
  • Should the whole series canonicalize to page one?
  • Can an error page return 200?
  • Must every detail be described?
  • Can every page redirect to the homepage?
  • Is a well-printed QR code safe?
  • Does a sitemap guarantee indexing?

Illustrative assignment

Situation
A translated site has many indexed pages, yet important audience questions still lack clear answers.
Work
Group intents, check language equivalents, crawler access, sources and the path to a useful action.
Deliverable
A topic map showing pages to improve, merge or create, a maintenance owner and separate measures of visibility and outcomes.

Example acceptance criteria to agree during scoping

  • Priority pages answer an intent and cite evidence.
  • Language alternatives are verified equivalents.
  • Observed citations, visits and business outcomes remain separate measures.

FAQ

Frequently asked questions

Practical answers to help frame the need before an initial conversation.

What is the difference between SEO, AEO, GEO and SXO?

SEO builds visibility in search results, AEO structures direct answers, GEO improves understanding and citation by generative engines, and SXO turns visibility into a useful user journey.

Does GEO require special markup?

There is no universal GEO markup. The work focuses on indexability, clear answers, coherent entities, evidence, internal linking and structured data that accurately reflects visible content.

Services

01Strategic intelligence & OSINT 02Cyber exposure review 03Applied AI & agents 04Due diligence & digital trust 05Secure, high-performance web

Française du Numérique

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Cyber Intelligence Embassy presents its expertise and publishes analyses. Requests for services or quotations go through Française du Numérique.

Discuss your needs with Française du NumériqueSpecify the expertise you need and the relevant Cyber Intelligence Embassy page.