Prepare a relevant image
The following are Google’s large-image recommendations, not a distribution contract. Choose a representative image with verified rights and check the proposed crop. Generic or text-heavy visuals can misrepresent an article.
| Recommended image check | Value | Meaning |
|---|---|---|
| Width | ≥ 1200 px | Keep the image clear and representative. |
| Total pixels | > 300000 | Not a size in bytes. |
| Crop aspect ratio | 16:9 | Preserve important details when cropping. |
| Large-image preview | max-image-preview:large | Technical permission without appearance guarantees. |
Make the editorial promise verifiable
- Write a headline faithful to the subject, without exaggeration or withholding essential information to provoke clicks. Provide context, sources and distinct value.
- Check accessibility, page experience and the image specified through suitable markup or og:image. Keep required credits and do not present an illustration as documentary evidence.
- Follow impressions, clicks and CTR when the Discover report is available. Separate this channel from query-driven search and check comparison periods.
Do not depend on a traffic spike
Google describes this traffic as less predictable than regular search. Older content can appear if relevant; publishing more often or changing a date guarantees no distribution. Assess reading success and usefulness beyond clicks alone.
Primary references
Treat Discover as observed exposure
Content can be eligible for Discover without appearing there. Check editorial quality, relevant images and faithful presentation; avoid titles that artificially withhold essential information. Analyse distribution changes separately from ordinary search traffic rather than promise recurring visibility.
- Check the image and title actually attached to the article.
- Separate impressions, clicks and post-visit engagement.
- Maintain useful coverage without depending on distribution spikes.
Can an article’s appearance in Discover be guaranteed?
No. Eligibility does not guarantee display. Retain observation dates and conditions and avoid inferring a universal rule from one successful article.
Primary reference: Google Search Central — Discover. Related method: read the practical guide.